Discover Why SMS Marketing Is Growing So Fast

It is easy to see why SMS Marketing is experiencing such huge growth with small businesses: It's not expensive, if done in bulk, and very easy to track the response. Best of all, it is direct and personalised.

Your customers probably receive hundreds of emails each day marketing something or other, few of which they will open. The opposite applies to those receiving an SMS. As most people receive few business promotional text messages they are more likely to read the ones they do get. Even if you send thousands of emails each day only a few hundred will get read, and even fewer respond to your offer.

However, if you send a text message to thousands of people you can be fairly sure that most of them will be read. The average conversion rate for SMS text messages is 20%, which is more than 10 times the email conversion rate.
Do you see the attraction?

There are three main factors that have to be sorted out before you can start using SMS marketing successfully. You need:

A great offer

A good SMS Service Provider

Your customer's trust

There is obviously a very good reason why most mobile phone owners don't get many marketing offers. As most of us consider our phone numbers to be far more private than our email address, we are more careful whom we trust with the information. So, trust is at the very heart of SMS marketing, and can be turned to your advantage. Peoples reluctance to give out their mobile phone numbers, especially to businesses, means the fewer marketing texts they will receive. This means they are more likely to respond to the few marketing texts they do receive. Which is why it is so important you gain their trust, and want to receive texts from you.

The question is; How do you gain that trust, and get them to share their mobile phone numbers with you? The answer is to build a good relationship with existing customers, giving great service and making interesting offers. SMS marketing may not work well with potential, new customers, who know nothing about your business, but it is a hugely effective way to bring in repeat business to existing customers. Here are three types of business that benefit most from SMS marketing: If you have any inquiries concerning in which and how to use SMS for restaurants, you can speak to us at the webpage.

Running a restaurant/bar/nightclub Some of your customers may come a long way to spend money with you, and you'd like them to visit more often. If you manage to collect their mobile phone number you will be able to send them a text message say every 2 weeks telling them of any specials on offer for that week, and encourage to take advantage.
Independent Financial Advisor Notify your clients of any new financial product you think they may be interested in.
Bicycle shop owner, Selling new bikes, accessories and spares, you offer a bicycle service section too. You can text them with good, useful; information: "Bike ready, parts arrived, etc".

As customers have a genuine interest in your business they will respond positively This is what is known as permission-based marketing, and thus the most effective marketing system available - if done correctly.